How Share&Save Helps Word of Mouth
Having a great product or service isn’t enough anymore in today’s business. Branding products or services has become crucial. While people’s attention span for traditional marketing or advertising has become shorter and shorter, Share&Save has figured out a way to engage your customers with your brand in a positive way by combining the widespread use of social media with word of mouth. Word of Mouth is one of the most important aspects in building the brand. And while social media has made it easier for companies and businesses to track what is being said about their brand (both to the benefit and detriment at times), successful Word of Mouth, which could be very beneficial to the brand as well as customers, requires strategic thinking and serious work.
This is where Share&Save comes in for rescue!
Share&Save can help your business build a strong foundation to achieve buzz to get positive Word of Mouth starting with these 3 simple techniques:
1) Targeting – Getting people to talk about your brand is only half the battle. Possibly even more important is getting the right information to the right people. With Share&Save, you can reach your target market more effectively and faster than ever. Since people tend to be friends (or at least connected) to others with similar backgrounds, needs, and interests, the chances that your customers have a friend who would like your brand is relatively high.
2) Social Media – Social media has exploded in the past few years making it easier than ever for brands to engage with their audience through the likes and shares of Facebook, Twitter, Pinterest, Instagram, etc. Research shows that 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. And approximately 46% of online users count on social media when making a purchase decision. This means that sharing content with fans is more lucrative than ever before. Share&Save takes it one step further by incentivizing your fans to share with all of their friends and thus exponentially increasing your reach.
3) Honesty – While the average person grows desensitized to banner ads or PPC campaigns, grabbing an audience’s attention has become more important but harder to achieve. One of the ways to stand out is through genuine enthusiasm/referral. Even better, genuine enthusiasm/referral from someone they know. Share&Save allows the customer to tailor their own post or tweet regarding the product, making every post unique while also coming across as honest and genuine to all of their friends.
But don’t take our word for it, try it for yourself! Contact us at: firstname.lastname@example.org or +1-212-932-7483 for more info, and we would be more than happy to help you!